Heart First | Mental Strength Academy for Athletes provides mindset training for athletes, parents, and coaches, with programs focused on building mental toughness, resilience, leadership, focus, and confidence for competition and life. The business offers athlete coaching for high school, club, and college athletes, and its founder also teaches mental toughness and resilience programs for organizations including club sports teams, universities, first responders, and other groups. Source notes also indicate expertise in brain mapping (qEEG), heart rate variability, and other neurophysiological measurements used to help guide personal transformation and overall well-being.