Cookies
Dated:
This Cookie Policy explains how Nusu Inc. ("Company", "we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website at nusu.ai ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Nusu Inc.) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
The specific types of cookies and similar browser storage used through our Website are described below. The exact technologies present may vary depending on the route you visit, whether you are authenticated, which hosted third-party experiences you load, and the consent choices you make.
These cookies are strictly necessary for the Website to function and cannot be disabled.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
__Secure-better-auth.session_token* | Nusu / Better Auth | Maintains authenticated sessions and protects access to account features | Up to 30 days (rolling) |
datagrail_consent_id | DataGrail | Identifies the browser's consent record for this site | Up to 1 year |
datagrail_consent_id_s | DataGrail | Stores consent state for the current browser and site | Up to 1 year |
datagrail_consent_version_s | DataGrail | Stores the published consent container version used for this browser | Up to 1 year |
datagrail_consent_preferences_s | DataGrail | Stores the visitor's current consent preferences | Up to 1 year |
datagrail_gpc_seen_s | DataGrail | Records that a Global Privacy Control signal was observed | Up to 1 year |
datagrail_dnt_seen_s | DataGrail | Records that a Do Not Track signal was observed | Up to 1 year |
These cookies enable enhanced functionality and personalization.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
nusu_visitor_id | Nusu | Stores a stable anonymous visitor identifier used for feature flag consistency and route-level experience continuity | 1 year |
sidebar_state | Nusu | Remembers whether the signed-in sidebar is expanded or collapsed | 7 days |
These cookies help us understand how visitors interact with our Website and support product analytics flows.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
rudder_anon_id | RudderStack / Nusu | Stores an anonymous analytics identifier used to stitch pre-auth and post-auth events during signup, sign-in, or magic-link resend flows | 1 year |
_ga | Google Analytics | Distinguishes unique visitors for analytics reporting | 2 years |
_ga_* | Google Analytics | Persists session state for Google Analytics properties | 2 years |
ph_phc_* | PostHog | Stores session and feature flag state for product analytics when the integration is active | Up to 1 year |
These cookies support advertising attribution and campaign measurement when marketing consent is granted.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Measures ad campaign effectiveness and conversion attribution | 3 months |
In addition to cookies, we use browser storage for some functional and analytics use cases. These entries live in your browser's storage rather than the cookie jar.
| Storage Key | Provider | Purpose | Duration |
|---|---|---|---|
nusu_launch_subscribed | Nusu | Remembers that you already subscribed to launch updates so we do not prompt you again unnecessarily | Until cleared by the browser or site data reset |
nusu_user_location | Nusu | Stores cached city, region, or coordinates to improve location-aware search and "near me" experiences | Until cleared by the browser or site data reset |
rl_anonymous_id | RudderStack | Stores a browser analytics identifier used for client-side analytics continuity | Until cleared by the browser or site data reset |
rl_page_init_referrer | RudderStack | Stores the initial page referrer used for analytics attribution | Until cleared by the browser or site data reset |
rl_session | RudderStack | Stores session-level analytics context for client-side event processing | Until cleared by the browser or site data reset |
rudder_* | RudderStack | Stores buffered analytics queue, delivery acknowledgements, and in-progress payload state after consent is applied | Until cleared by the browser or site data reset |
Our hosted DataGrail consent experience may also set third-party cookies on DataGrail-managed domains such as .datagrail.io. The exact set can vary based on the providers active for your session and the consent choices you grant.
| Cookie Family / Example | Provider | Purpose | Trigger |
|---|---|---|---|
vid, _pf_consent, _pf_id.*, dgdomain, datagrail_consent_* on .datagrail.io | DataGrail | Operates the hosted consent manager and preserves consent state when the experience is served through DataGrail infrastructure | Set when the banner or preference center is displayed or interacted with |
hubspotutk, _fbp, _uetvid, _li_ss, _lc2_*, and provider-specific _ga* / _gcl_au cookies on .datagrail.io | DataGrail-configured analytics and marketing providers | Supports attribution, analytics, lead capture, and advertising integrations enabled through the hosted consent experience | Only when the relevant provider is active and the applicable consent choice permits it |
These cookies may be set only when you load the relevant route or hosted experience.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
Google Maps / Places cookies | Google Maps Platform | Support map rendering, places autocomplete, and location-based preferences on map-enabled routes | Varies by browser and Google service |
Stripe checkout / billing portal cookies | Stripe | Support payment processing, fraud prevention, and billing portal security on hosted Stripe flows | Session to 1 year |
In runtimes where the secure prefix cannot be used, this cookie may appear as better-auth.session_token.
Note: The exact technologies used may change as we update our services or third-party integrations. Development-only cookies, localhost scanner artifacts, and browser-extension storage are not included in this notice.
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies ("information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
If you have any questions about our use of cookies or other technologies you can reach us at:
Nusu Inc.
10161 W Park Run Dr Ste 150
Las Vegas, NV 89145 United States
Phone: (+1) 844-244-4448
Fax: (+1) 844-244-4449
Email: help@nusu.ai