BeetTan Traverse City is a sunless tanning studio focused on natural-looking spray tans and plant-based formulas. Its core offerings include spray tans, sunless tanning products, and spray tan certifications. The business emphasizes a beet-based approach designed to create a smooth, polished application, a pleasant scent, and a consistent sun-kissed finish across skin tones. Its product line includes a self-tanning lotion made with naturally derived DHA from beet extract, along with caffeine extract, kukui nut oil, and niacinamide. The brand also highlights vegan, paraben-free, and PETA-approved formulations.