Being by Design: a transformational coaching experience

Being by Design is a transformational coaching practice in Sarasota that frames coaching as a strategic, structured conversation grounded in executive experience. Its approach emphasizes clear thinking, practical decision-making, honest diagnosis, and defining success in concrete terms. Combining empathy with disciplined problem-solving, the practice helps clients address uncertainty, misalignment, and change with attention to both personal goals and the systems, pressures, and environments that shape everyday choices.