It's Not Therapy is an Annapolis-based practice led by certified hypnotherapist Eric Weinstein. The practice focuses on efficient, problem-solving techniques intended to help clients improve their lives without the deep emotional exploration associated with conventional therapy. Services referenced include hypnotherapy and shamanic healing, with an emphasis on helping clients address limiting beliefs, anxiety-causing events, and other life challenges. Clients are described as ranging from young adults to seniors and representing diverse backgrounds.