BoomFit Longmire is a coaching-driven fitness business in College Station centered on CrossFit, personal training, and a structured six-week challenge format. Its approach emphasizes hands-on coaching, measurable progress, accountability, and training tailored to individual goals, supporting both beginners and more experienced members. The business presents fitness as both disciplined work and a community effort, with a clear focus on strength, conditioning, and overall health. It also highlights exceptionally clean, carefully maintained facilities and operates within a two-location Bryan–College Station model built around consistent coaching and member support.