The NYC Life Coach centers its work on high-performance coaching shaped by the uncommon combination of executive leadership experience, athletic discipline, and long-form personal development work. Founded by Irina Popa-Erwin, the practice brings together more than 20 years of business leadership and coaching experience, with a focus that spans life, career, leadership, and executive coaching in New York City and Beverly Hills. Popa-Erwin’s background gives the practice a distinctly performance-driven character.
A former professional athlete and nine-time gymnastics gold medalist, she draws on the rigor of elite competition to inform her coaching philosophy. Discipline, consistency, and the power of daily habits are not treated as abstract ideals, but as practical tools for building momentum, sharpening decision-making, and sustaining meaningful growth. Her mentorship under Jim Rohn further informs an approach rooted in mindset, leadership, and personal responsibility.
That blend of influences shapes a coaching style designed for individuals operating at a high level and expecting depth rather than generic motivation. The work emphasizes mindset transformation alongside career and leadership development, connecting inner clarity with outward performance. Executive coaching here is not separated from the broader demands of life; it is approached as part of a larger effort to strengthen how a person leads, works, and thinks under pressure.
With a presence in Manhattan and Beverly Hills, The NYC Life Coach reflects a polished, ambitious sensibility suited to people navigating demanding professional and personal ambitions. Its identity is built around elite coaching for high-performers, led by a founder whose experience spans competitive athletics, business leadership, and decades of coaching. The throughline is clear: cultivate a stronger mindset, build disciplined habits, and translate potential into sustained performance.
The NYC Life Coach
1115 Broadway, 10 Floor
New York, NY 10010
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