MATA Ayurveda is a New York-based Ayurvedic practice and product brand founded by Shivangi, a second-generation Ayurvedic practitioner and health enthusiast. Rooted in a family lineage of Ayurvedic practitioners, the business centers on Ayurveda’s holistic approach to supporting balance in body and mind. MATA Ayurveda also offers a collection of hair oils, creams, and butters.