Be Your GOAT

Be Your GOAT is a Eugene-based coaching practice focused on habit change and mindset training. The practice helps people improve performance in health, sport, business, and daily life through deliberate mental training and more effective habits. Founded by Amber, Be Your GOAT draws on her background in health and fitness, extensive endurance racing experience, and ongoing study in sport, exercise, and performance psychology to support sustainable growth and higher-level performance.