Fight for It & Co. is a martial arts and fitness training business in Hickory, North Carolina offering expert-led Brazilian Jiu-Jitsu, MMA, boxing, Muay Thai, and functional fitness programs. The business welcomes men, women, youth, and beginners, with training for competition, self-defense, general fitness, and personal challenge. Its instructors teach across multiple combat sports disciplines, including boxing instruction from Deyshaun Jeter, a martial artist with more than 13 years of experience.