What sets Hello Sugar apart starts with the people behind the table. Every esthetician at San Mateo completes a rigorous three-month certification in the salon's signature sugaring technique — training that reaches well beyond standard aesthetics school. That dedication shows up in high standards for skill, cleanliness, and customer service, all aimed at giving you the best possible experience from the moment you walk in.

The salon's mission is rooted in education and client comfort, guided by core values of Education, Inclusivity, and Respect. Hello Sugar strives to create a welcoming atmosphere for everyone, regardless of race, creed, ethnicity, gender, or sexual orientation, with a commitment to Transparency and Trust that ensures every client feels valued and informed about their skincare journey. Add in a spirit of Innovation and Fun, and you get a team that's always finding new ways to make your visit better — because at Hello Sugar, it's the little details that make a significant difference.

First-time guest or first-time waxer? The Hello Sugar first-timers page walks you through everything you need to know, from how to prep for your appointment to aftercare tips for the best results. Have a question along the way? Just text (505) 448-8999 to be connected with a receptionist right away. With convenient scheduling, automated text reminders, and a team that genuinely cares about your comfort, Hello Sugar San Mateo is ready to become your number one spot for all your waxing and skincare needs. After all, it hurts less here.