American Strength and Performance LLC is a results-oriented fitness business in Coeur d'Alene focused on functional strength training in a supportive, accountable group setting. Its core offering centers on 60-minute coached classes designed to build not only strength, but also flexibility, endurance, and hand-eye coordination as part of a broader athletic foundation. Led by owner and trainer Fred Kelley, the business emphasizes practical programming, consistent coaching, and measurable progress, with experience that includes personal training, group fitness, and work in CrossFit and sports performance environments. American Strength and Performance combines community-driven training with performance-minded coaching to help members build confidence, resilience, and lasting health.