That framework sits alongside both sun-bed tanning and spray tanning, creating room for different preferences and comfort levels within the same visit. The emphasis is not simply on access to tanning, but on a more tailored path through it, shaped by gradations in intensity and format. What broadens the identity of the brand is the inclusion of services beyond tanning itself.

Cryotherapy, infrared sauna sessions, and red-light therapy extend the offering into adjacent wellness territory, linking appearance-oriented services with modalities often chosen for rejuvenation and recovery. The combination gives the salons a hybrid character: part tanning destination, part wellness stop, with light and temperature-based therapies playing a central role in both. Scale is also part of the picture.

With more than 100 salon locations, L.A. TAN / SORÉ WELLNESS operates with the reach of a large multi-service brand while maintaining a concept built around an experience-driven visit. The overall impression is of a business that has expanded the traditional tanning salon model into something broader, using a mix of tanning formats, tiered intensity choices, and complementary therapies to create a more varied wellness environment.