4Balance Fitness

4Balance Fitness is a personal training studio in Greenville, South Carolina, founded in 2009 by Michael Cole and later led alongside Allison Cole. The business centers on science-based coaching, individualized programming, and measurable progress, treating training as a guided process built around each client’s goals rather than a series of workouts. Services include one-on-one and remote personal training, nutrition coaching, body composition analysis, and recovery support, all designed to help clients make sustainable, long-term progress. With NASM- and ACE-certified trainers, the studio emphasizes careful assessment, accountability, and professional guidance in a structured and encouraging environment.