504 Fitness is a coaching-driven gym focused on serious strength and physique development. Founded by Jake, a certified personal trainer since 1994, the business emphasizes disciplined, performance-minded training built on informed coaching and sustained effort. Its experience includes coaching powerlifters, bodybuilders, and physique competitors, with preparation for divisions such as bikini, figure, and men’s physique. The gym’s approach is shaped by decades of hands-on training experience and reinforced by Jake’s own long-standing competitive success in powerlifting, including a win at the 2011 Arnold Classic Raw Powerlifting Challenge.