King's Boxing, also known as King's Gym and King's Promotions, is a boxing gym in Reading, Pennsylvania founded by Marshall Kauffman in 1995. Created to help get youngsters off the streets and involved in positive activities, the gym's name stands for "Kids In Need of Guidance." The business uses boxing to support both amateur and professional boxers in building confidence, pride, and self-esteem, and it promotes competitive boxing events and fighters.