715 Beautify offers esthetic services and makeup artistry, combining skincare-focused treatments with polished, personalized beauty services. The business provides facials tailored to individual skin concerns, along with waxing and lash services designed for natural, low-maintenance refinement. Makeup artistry is a central focus, particularly for weddings and other special occasions, with an approach that emphasizes a wearable finish that looks polished while still feeling personal and true to the client.