Its menu is built around three signature massage styles, with the flexibility to tailor each session through targeted enhancements. Deep Tissue adds more concentrated muscular work, while Gliding Cupping and Crystal Hot Stones introduce distinct layers of therapeutic support and sensory comfort. Rather than approaching massage as a fixed, one-size-fits-all treatment, the practice leans into customization, allowing the session to be shaped around how the body is feeling in the moment.

The setting is equally central to the identity of the business. The NOW has developed a recognizable boutique approach that pairs high-quality massage therapy with a serene, design-forward environment. That aesthetic is not incidental; it reinforces the larger intention of making wellness feel immersive, calming, and elevated from the moment a guest arrives.

As part of a national brand with hundreds of locations across the United States, The NOW Massage Wynwood carries a sense of consistency while maintaining the intimate feel of a neighborhood retreat. The combination of customizable bodywork, polished surroundings, and a clear restorative philosophy gives the practice a distinct place within contemporary wellness in Miami.