Behavior & Performance Research

Behavior & Performance Research is a Dallas-based physical and mental training center that integrates exercise, nutrition, and behavior design to support lasting physical, cognitive, and psychological improvement. Rooted in health coaching, its approach treats training as both a performance practice and a behavioral process, drawing from experience in professional athletics, the armed forces, CrossFit, strength science, neuroscience, applied cognition, counseling, and performance nutrition. The business emphasizes private one-hour research and development sessions to create individualized plans for lifestyle, training, and nutrition, with a long-term focus on sustainable change rather than short-term motivation.