Alternative Medicine Center is an integrative natural-health practice in Lubbock, Texas, founded in August 1997 by chiropractor Gilbert Danforth. Chiropractic care is its core discipline, supported by acupuncture, applied and clinical kinesiology, structural and organ therapies, nutrition balancing, decompression, exercise-based support, functional medicine, and ongoing study in Body Integration. The practice emphasizes the relationship between structure, function, and whole-body regulation, with a long-term focus on restoring health naturally rather than relying on crisis-based care. Its services also include pediatric and prenatal chiropractic and women’s health support.