Beauty to Embrace is a woman-owned makeup artistry business in Westfield, Indiana, built around the idea that makeup should help people feel more fully themselves. With an inclusive, LGBTQ+ friendly approach, the business focuses on creating a welcoming experience centered on comfort, confidence, and self-expression. Services include makeup for bridal celebrations, prom, photo shoots, boudoir sessions, and other special events, as well as personalized makeup lessons. Bridal makeup is a notable focus of the business, supported by recognition as a 2024 winner of The Knot Best of Weddings. Appointments are designed with dedicated application time, and services include complimentary lashes and a touch-up kit.