24e Health Clubs is a locally owned Alabama fitness brand offering approachable, well-equipped health clubs built around attentive member service and long-term consistency. Its core experience centers on personal training and group fitness, with programming designed for beginners, experienced exercisers, and families. Premium membership includes small-group training and swim coaching classes, with swim instruction available at the Pelham location. The brand emphasizes well-maintained equipment, polished facilities, flexible barcode access beyond staffed hours, and a welcoming, safe environment that supports sustained exercise habits.