At its core, the business remains firmly rooted in tanning expertise. Clients can choose between UV tanning and spray tanning, with sun tanning organized into six distinct intensity levels to accommodate different preferences for depth of color. That tiered structure gives the experience a more tailored feel, allowing tanning to be approached with a degree of customization rather than as a one-size-fits-all service.

What broadens the concept is the addition of whole-body cryotherapy, infrared saunas, and red-light therapy. These offerings extend the salon’s identity beyond cosmetic results alone, creating an environment where tanning sits alongside treatments associated with restoration, heat-based relaxation, and light-based wellness support. The combination suggests a business designed around how people want to look and how they want to feel, merging aesthetic services with sessions that fit into recovery and self-care routines.

L.A. TAN / SORÉ WELLNESS also operates with the scale and promotional cadence of a large consumer brand, including periodic special offers and a complimentary introductory tan program. The overall character is that of a widely accessible salon network that treats tanning as its foundation while steadily expanding into adjacent wellness categories, shaping a hybrid model that blends beauty, convenience, and modern recovery-focused treatments.