FitMD is an Atlanta personal training business focused on evidence-based fitness without gimmicks. Its training approach is informed by the scientific perspective of a medical doctor, more than a decade of experience, and certified personal fitness training. Programs emphasize adaptable training styles to match client preferences, reduce boredom, and maximize progress, with barbells serving as a core programming tool. FitMD also encourages food tracking to help clients understand habits and quantify macronutrients.